Zahra Youssefian-Molla emphasized the role of women in energy consumption management during the 'Mehrbano, Energy Ambassador' campaign, stating that the responsibility of promoting the culture of energy optimization has doubled. She pointed out that the term conservation is associated with scarcity and limitation in the minds of many people, and efforts should be made to change this perception.
Intelligent Resource Management
Youssefian-Molla stated that conservation in its true sense means intelligent and conscious management of resources based on calculation and planning. She added that optimization plans will be successful when the attitudes and psychological perceptions of citizens are taken into account and correct messages are conveyed to them.
The Role of Family and Economic Incentives
The advisor to the Minister of Oil on women's and family affairs emphasized the role of the family in institutionalizing correct consumption behaviors, stating that women can play a significant role in shaping the family's attitude towards consumption management. She stressed that families should feel empowered and consider consumption management as a step towards improving their living conditions.
She also pointed out the importance of incentives in sustaining desirable behaviors, stating that the groundwork for creating economic and psychological rewards should be established. Experiences from the National Iranian Gas Company in providing incentives show that focusing on the tangible benefits for families can strengthen effective participation.
Cultural Development and Effective Communication
Youssefian-Molla emphasized the importance of communication literature in cultural development programs, stating that the words used in communications affect how the message is received by the audience. She highlighted the necessity of emphasizing the family's role as one of the main decision-makers in household economics, stating that families should see themselves as participants and decision-makers in this process.
Monitoring and Evaluating Consumption Management Results
Youssefian-Molla stressed the importance of transparency in evaluating the results of optimization programs, stating that families should be able to see the tangible results of their actions. She added that providing regular reports can help increase the motivation of participants and strengthen public trust.
In conclusion, she referred to the impact of energy sector policies on currency savings and resource management, stating that public cooperation in achieving these results plays a significant role and that attracting public participation and strengthening people's trust in cultural development programs should be prioritized.
