The CEO of the Welfare and Tourism Company 'Hegta' in important remarks referred to the need for re-evaluating past tourism models in Iran and said: "Iranian tourism currently needs innovation, collaboration, and resilience training." He also emphasized the importance of optimal data usage in this industry.
Challenges of Iranian Tourism
According to the CEO of Hegta, Iranian tourism faces numerous challenges. Among these challenges are climate change, economic fluctuations, and cultural shifts. These challenges have rendered old tourism models inadequate to meet current needs, necessitating new actions in this area.
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The Necessity of Innovation and Resilience
He further added: "Innovation in tourism services and creating new experiences for travelers is recognized as one of the main pillars of success in this industry." Additionally, resilience, defined as the ability to manage and adapt to crises and sudden changes in tourism conditions, was another key point emphasized by the CEO of Hegta. He believes that with increased resilience, the Iranian tourism industry can overcome upcoming crises and achieve sustainable growth.
The CEO of Hegta also pointed out the importance of collaboration among various institutions and said: "Collaboration between the private and public sectors in tourism can help enhance service quality and attract more tourists." He also spoke about the necessity of optimal data usage in tourism-related decision-making and stated: "Data can help us better understand the needs and desires of tourists and provide better services accordingly."
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