Retail sales in Greece increased by 5.2% in July 2026 compared to last year. This increase, compared to a growth of 1.8% in June of this year, indicates a significant improvement in retail activities in the country.
Growth in various sectors
The growth in food sales has risen to 5.6%, which is a significant improvement compared to 2.4% in June. Additionally, in the non-food sector excluding automotive fuel, a similar growth of 5.6% has been achieved, compared to 4.0% in the previous month, indicating increased demand in this sector.
Specialized retail activities
Among specialized categories, sales in supermarkets increased by 5.8%, which is notable compared to 2.2% in June. Furthermore, sales of food products, beverages, and tobacco rose by 4.8%, improving from 0.2% last month. Sales of pharmaceuticals and cosmetics also reached 5.9%, an improvement from 3.3%.
Meanwhile, sales in department stores reached 1.8%, improving from -2.1% in the previous month. Additionally, sales of books, stationery, and other goods increased by 3.1%, showing a significant improvement compared to -0.6% last month. In contrast, automotive fuel sales decreased to -0.4%, improving from -6.7% last month.
Seasonal changes and overall trend
On a monthly basis and seasonally adjusted, retail activity in July increased by 1.4%, improving from a decline of 1.4% in June. These changes indicate a positive trend in Greece's retail economy and an increase in consumer confidence in the market.
Given this data, it seems that the boom in retail sales could contribute to the overall improvement of Greece's economic situation and indicates an increase in people's purchasing power and better economic conditions in the country. This positive trend in retail sales could provide companies and various brands with opportunities for development and expansion of their activities.
